Select hotels have resort fees. The strategy of EasyJet is to offer low cost, no-frills air transportation. Offering free in-trip refreshments will be a bonus and would increase ease and comfort to EasyJet customers making their experience all the more enjoyable. E-marketing strategy therefore consists of steps taken and procedure followed for marketing a brand through the website. EasyJet runs an environmental friendly business; depending entirely on the internet running paperless operations which means less waste.
The objective of EasyJet is to increase online revenue, minimize cost and retain their buyers. The quality and value provided to the passengers is being accomplished by strategies like having satisfied employees, the use of the Internet for convenience, centrally located airports, and tight flight schedules. Any strategic planning is done keeping in mind existing internal resources and assuming other parameters to remain constant. EasyJet includes a comprehensive website with very good usability and structure that presents EasyJet services without the application of redundant graphics and advertisement which usually distracts guests. It is not intended to illustrate either effective or ineffective handling of a management situation.
Correct at 9 December 2016. This way, customers are going to be loyal to the brand. You just have to look at their to see this. Economic growth in countries EasyJet operates may increase the number of folks travelling by air. The log record recorded 8 minutes average time spent on the web site per person and practically each caller manufactured a purchase.
It really is simply built, with an intuitive navigation — allowing users to move from webpage to page without the need to go via website. A specific example of billboards declaring a fare of £29 for London-Scotland route which was one-tenth the price charged by British Airways. . The company values safety and environmental concern as one of the biggest issues and works continuously to ensure safety to customer and ensure that environmental concerns are eliminated. Exploring corporate strategy, Harlow: Pearson Lasserre, Phillipe, 2008 Global Strategic Management.
EasyJet gathers and processes customer facts and uses this information for marketing by sending e-mails. This calls up the necessity to do situational analysis that involves the studying of important business elements such as for example competitors, customers, costs, environment exterior environment , collaborators and the company itself. There are exclusive campaigns for online booking buyers and all consumers who book on-line receive discount for every single leg of the journey example EasyJet could reduce £1 for folks who booked online. EasyJet is planning to seek direct arrangements with hotels, rather than going to a consolidator. This is evidence in the fact that easyJet had sold approximately 90% of its flights online EasyJet Profile 2003.
Customers can make flight transfers, change names, reschedule flight bookings, and request duplicate confirmation by e-mail and check in on-line. Web site evaluation Building e-business focused web content requires deliberate business as well as technological considerations. Nevertheless, for the biggest part, their stories so far are success stories. Strengths EasyJet is under the good and charismatic leadership of Stellios who possesses superb entrepreneurial eyesight, is adaptable to improve and is able to identify business opportunities and act accordingly. Easyjet's airport and ground handling services costs for 2006 were £258.
Stakeholder Mapping Low Interest High Interest Suppliers: Boeing and AirbusCustomersCommunity Groups InvestorsGovernment AgencyShareholders: Stelios Haji-Ioannou who owns 22% shares. When started, EasyJet conducted its business using telephone in order to achieve the goal of undercutting traditional carriers and increase savings by direct selling. . Ralph, Strategic Management Organisational Dynamics, Pearson Education, Limited. All others by the author unless otherwise indicated. The airline is known for technological innovations within its maintenance division, ranging from the aforementioned big data to exploring using drones for inspection work. EasyJet commenced with a loan of £5 million and 2 chattered aircrafts, but needed a £50 million investment raised by debt and parity in year two to speed expansion and acquire 4 new aircrafts.
Threats · Fluctuation in prices of oil is one of the major threats to all low budgeted price flights. Please view our for more information. The acceptability test is concerned with the anticipated performance outcomes of a strategy. Orange color has got consistently been used throughout the website helping consumers to easily associate the website with the airline. This calls up the need to do situational analysis which involves the studying of important business elements such as competitors, customers, costs, climate external environment , collaborators and the company itself.