Political legal environment in marketing. Lecture 3: Political, legal, and regulatory environment of global marketing Flashcards 2019-01-29

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Political & Legal Environment – Marketing decisions

political legal environment in marketing

This is why maintaining a strategy which can deal with such situations is very important. New York: Mcgraw-Hill Irwin, 2009. It ranks countries based on how politics impacts business decisions there. This month, chipmakers Intel and Broadcom said they'll stop selling wireless Internet, or Wi-Fi, chips in China. But the obvious infringement on BlackBerry's trademark is so sophomoric that no company would bother trying it anywhere but in a nation with dubious legal protections. In the beginning of 2013, Model X has been introduced to the public in the American Auto. Capital controls on any foreign currency would often work to increase its exchange rates 2.

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The External Marketing Environment

political legal environment in marketing

If you have few or no local competitors, you're free to expand into new markets. The environment is made up of laws and government agencies that influence and constraint various organizations and individuals in society. Last Updated on Thu, 25 Oct 2018 The political and legal in a country is one of the most important factors influencing the advertising and promotional programs of international marketers. Price Price concerns the amount of money that customers must pay in order to purchase your products. For instance, the Waste Electrical and Electronic Equipment regulations, which are designed to reduce electronic waste going to landfill sites, may force companies to change elements of their supply chain and manufacturing process in order to reduce the amount of waste produced.

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The Political Legal Environment

political legal environment in marketing

The company is enjoying stable currency and low-interest rate conditions along with very competitive tax arrangements that help the company in advancing growth. With this style of door people can easily step in, install baby seats and park their car. This influences factors like taxes and government spending, which ultimately affect the economy. Nike is a globally recognized athletic apparel, footwear, sports accessories and equipment. For example, in California, the state has passed laws to lower energy consumption on an assortment of appliances.

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What Is the Definition of Political Environment?

political legal environment in marketing

Assess the potential political action of other companies and special-interest groups. Growth of Special Interest groups: The number and power of special interest groups have increased over the past three decades. Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. The quality of employees depends on the training and motivation sessions given to them. Several aspects of government policy can affect business. In a press release, China Unicom says standard five-megabyte e-mail account at RedBerry will cost less than a dollar a month, plus a few cents for each e-mail sent.


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Impact of Political and Legal Environment on Marketing Mix of Mncs Essay Example

political legal environment in marketing

So the firm has to comply with all these changes and the violation of which could penalize its business operations. However, Rim refused this request saying that its data encryption is designed so that no third party or Rim itself can access the data being transmitted wirelessly. Your government might increase taxes for some companies and lower it for others. The political environment refers to the actions taken by the government, which potentially affect the daily business activities of any business or company. You should understand that the political factors have the power to change results. The benefit of Internet marketing includes the improved flow of information, new products and customer services, improved availability, improved market transparency.

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Political and Legal Environment for Marketing

political legal environment in marketing

Hence, the marketing executives needs a good working knowledge of the major laws affecting business and have to adapt themselves to changing legal and political decisions. This includes the climatic conditions, environmental change, accessibility to water and raw materials, natural disasters, pollution etc. Government initiatives, which have been designed to support local businesses, might work against international companies when the question is of their competitiveness in a foreign region. A nonpolitical bureaucracy and defense infrastructure. Detective Lombardo's first task of the meeting was to explain to the business owners that laws are important for protection and growth. They really need to look at introducing an online system that incorporates digital downloads of music. In-depth analysis of the marketing environment reduces and even removes the noise between the marketer and customers and helps the marketer to understand the consumer behaviour better.

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Political Factors Affect Business Environment

political legal environment in marketing

Before posting your Speech on this site, please read the following pages: 1. Marketers are also faced with increasingly experienced consumers among the younger generations such as tweens and teens. However, Nike is facing hard times in its outsourced manufacturers in other regions like Indonesia, Thailand and Vietnam where there is an increase in political unrest. A new law requires that the chips include a security technology licensed by Chinese companies. Furthermore Rim argued that four other mobile products providing similar services are not facing the same demands. This could in turn have an effect on a business.

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International Markets Economic, Political, and Legal Environment

political legal environment in marketing

Clearly, new laws and growing numbers of pressure groups have put more restraints on marketers. Thus, all the marketing activities should be designed that result in increased welfare of the society as a whole. Understanding the Marketing Environment Understanding the distribution channels, the different levels, as well as the different types of organizations is the beginning to gaining insight to the many possibilities in bringing. When developing a product you should consider quality, design, features, packaging, customer service and any subsequent after-sales service. Demographic Environment The demographic environment is made up of the people who constitute the market. A major purpose of business legislation and enforcement is to charge businesses with the social costs created by their products or production processes. The ways that some marketing activities are performed have changed as businesses have turned to e-commerce.

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The political / legal environment that influences business

political legal environment in marketing

If the citizens are very concerned about safety issues, for example, then there will be a lot of rules and regulations governing things such as transportation safety, which will make it more expensive for some companies that have big shipping costs. French- Canadian Culture Political Environment - how regulations effect small businesse As reported in Maclean's magazine Feb 14th issue 2011, Quebec is becoming even more aggressive with its French language laws. Countries also have their own taxation requirements, systems and laws. Ex: going somewhere and bringing back cheaper items wine Corporate Taxation - high taxes encourage many enterprises to engage in cash or barter transaction that are off the books. Ex: Revlon took a British company to court. In a strong economy, your strategy probably will change. These factors can be controlled by the firm.


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The External Marketing Environment

political legal environment in marketing

Identify important institutions and key individuals. Sometimes these laws also create new opportunities for business. This has had an effect on Canadian auto assemblers. Products can be two types, tangible and intangible. The Swedish government feels that young people are not able to differentiate between advertising and programming and are not capable of understanding the selling intent of commercials. Political uncertainty, political movements against certain products, service and organisations, politicalisation of trade unions, etc.

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