Sales promotion tools and techniques. Consumer Sales Promotion in India 2019-01-15

Consumer Sales Promotion Techniques

Possession of a coupon motivates the consumer to buy the product, even when he has no need of it. Near-pack premium: Sometimes the premium is bulky in size and hence cannot be enclosed inside the pack or put on the pack it is kept near the promoted product and the consumer takes one with the purchased product. Free Trial A free trial is a way for a consumer to try a new product while eliminating risk. Consumers will be less tempted to switch brands as they would be collecting the required number of purchase proofs to get the premium. Consumers have to take some action to claim the premium, such as sending the proof of a single or multiple purchases and wait for some period of time for the delivery of the premium through mail or courier.

Tools of Promotion

Thus, the consumers willy-nilly make use of free sample. A few years ago, companies with huge advertising budgets and extensive distribution networks could use their marketing muscle to move products onto retail shelves. Coupons A coupon is a certificate that fetches buyers a saving when they purchase a specified product. Youll be helping your community, which is a win-win for everyone and may lead to more business for you. Push money or premium Premium is a product usually offered free or at less than its usual price. The consumers were offered the facility of paying the balance in 24 equal monthly installments.

Sales Promotion Tools: Consumer

Sales companies most commonly use this approach because the misinterpretation of consumers usually results in an increase of sales and profit. For their new spring line, they mail out a catalog to existing customers that contains an insert with a coupon code for 15 percent off and free shipping through the end of the month. Premium encourages resellers to buy a certain quantity. There are many manual tasks that the typical sales rep must perform, such as contact data entry, follow-up emails, and lead score reports. It requires that the participants apply a skill in creating an idea, a concept or an end product contests are usually based on coining a name or a slogan for a new or existing product or answer a question related to a product. .

Sales promotion

For example, the formerly operated under a regime in which manufacturers could legally dictate the minimum resale price for virtually all goods; this practice was abolished in 1964. Sales support could take the form of training programmes, seminars, product demonstrations and distribution of materials such as brochures, videotapes and slides that show detailed product information. In some cases the company may be left with more residual stocks of the premium. The holder of the coupon gets the product at a discount. Promotion can be launched directed at consumer or trade. First, it's often focused on short-term results. Bajaj Auto provides this facility to consumers who want to buy their motor cycles.

Sales Promotion Tools: Consumer

Money Back Offers When customers doubt the quality or reliability of your product or service, offer a money-back guarantee. All her interests helps her contribute more to her work. In case of bonus pack offer, an additional quantity of the same product is offered free when the standard pack size of the product is purchased at the regular price. These efforts can attempt to stimulate product interest, trial, or purchase. Such products are unambiguous gifts to the consumers as they ore needed in all households. Although discounts can be found online and in stores, there is a different thought process when shopping in each location. Even the regular flight airlines offer free ticket for the spouse.

Consumer Sales Promotion Techniques

For example, a buy-one-get-one-free deal on a website requires more work than the same bonus pack offered in a store. Response to coupon promotion may be unpredictable because of factors such as media, timing, value, brand share, competitive moves, etc. A number of promotional techniques are commonly used by product manufacturers and sellers. Rate of redemption is generally low in this type of promotion and hence more expensive premium can be offered. Once the card was full the consumer was given a free sandwich. In case of consumer durables, such a deal is quite likely to hurt the brand image and disrupt price-quality perceptions of customers.

Types of Sales Promotion Tools

When something seems limited, we naturally assign it greater value. The purpose of an on-pack coupon is to encourage initial and repeat purchase of the same brand or trial of a different brand. Dealers claim such allowance by producing to the manufacturer the proof of advertisement. An ad in the yellow pages of a directory creates awareness regarding availability of your product. The dealers can also provide valuable suggestions to the company at such conferences. While this may occasionally be the result of a mediocre product or service, more often than not the cause of this failure can be attributed to the campaign itself. Such contests can be organised in different ways.

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A Target Audience Over the course of a lifetime,. The study discovered that while there was no apparent difference between the cookies or the jars, participants assigned greater value to the jar of two cookies. Two-For-One Flight: Especially budget airlines offer this facility. Sampling is however a costly way of introducing or encouraging trial of a new product. The promotions typically last for a set period of time and are used to achieve a specific purpose, such as increasing market share or unveiling a new product.